NGA Partners with Farm 2 Store Network

The National Grocers Association (NGA) has announced a partnership with the Farm 2 Store Network to make available discounted fresh category merchandising and marketing programs for independent retailers.

The partnership will provide NGA independent retail and wholesale members access to the following programs at an exclusive members-only discount of 15%:

"As community stewards with their finger on the pulse of local demand, independent supermarkets understand the value of fresh as a key differentiator," says Peter Larkin, president & CEO, NGA. "The partnership with Farm 2 Store Network empowers NGA members to go beyond the perimeter of their store, to develop stronger relationships with both local growers and shoppers while creating a unique and educational shopping experience." The goal at Farm 2 Store Network is help position retailers as the local produce leader in their respective marketplaces, says Lou Malaponti, president of Farm 2 Store Network. "Our programs assist in the creation of a distinct "Eat Fresh-Eat Local" destination, that supports local family farmers while increasing sales and profits." The Farm 2 Store Network is sponsoring the Fresh Food Track at the NGA Show and will be hosting a workshop session on Monday Feb. 9th entitled Marketing and Merchandising Local Product with perspectives from executives of Neimann Foods, Metropolitan Markets and Strack & Van Til.