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Millennial shoppers, their massive spending power and distinct personal tastes have motivated countless marketing schemes and business models. Here are some the ways retailers and CPG companies are catering to this up and coming group.
You have to have both talent and nerves of steel to participate in the IDDBA Cake Decorating Challenge.
For the length of the IDDBA conference, the three cake designer finalists work on different assignments in the middle of the Show & Sel...
Independent retailers don’t often have the same deep pockets and extensive in-house resources as the large national chains, but that hasn’t stopped many of them from getting into health and wellness education and marketing.
We were recentl...