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PITTSBURGH — A new mobile application from Giant Eagle rewards consumers for buying eligible products. Shoppers who buy items featured in the program collect rewards that can be redeemed for gift cards at partner retailers, song downloads...
MINNEAPOLIS — Tapping into what he called the game-ification of shopping, Supervalu's president and chief executive officer last week said that innovative promotions are prompting customer excitement at the company's beleaguered banners. New...
WASHINGTON - Companies involved in shopper marketing experience higher sales growth and a better return on investment for their marketing programs, according to new research from the Grocery Manufacturers Association, Booz & Co. and Shopper Sciences.
PLEASANTON, Calif. Safeway here said last week its Just for U digital marketing platform gives it the ability to offer stealth pricing that falls below competitors' radar. We believe we can nullify the effect of competition because what we do...
ONALASKA, Wis. — In her partnership with Festival Foods here, “The Cooking Mom” Amy Hanten has helped customers with meal ideas through blog posts, weekly recipes and cooking videos — all available on Festival Foods' website, www.festfoods.co...
BENTONVILLE, Ark. — Wal-Mart Stores here said Tuesday it is localizing its Facebook application by launching more than 3,500 store-specific pages to provide information at the local level on products, pricing and in-store events.
In 2009, the packaged salad category was suffering from a case of the “blahs.” Earlier in the decade, bagged salad mixes had been one of the most dynamic, fastest-growing categories in the produce department, but that growth had long...