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WINSTON-SALEM, N.C. Lowes Food Stores' official bloggers have hit the road to give consumers tips on how to cook affordable, easy meals. Members of the retailer's Smart Shoppers team have appeared at women's shows and other community events. The...
Produce departments have been trading in ho-hum marketing ideas for interactive strategies that reach shoppers in unexpected ways. Instead of keeping promotion of its local items in-store, Wegmans Food Markets, Rochester, NY, uses incoming produce...
AUSTIN, Texas — A promotion from Whole Foods Market here is moving at a record-setting pace Tuesday on the daily deal site LivingSocial, which sold close to 790,000 "buy $20 worth of products for $10" deals as of late afternoon EST.
Smartphone use is becoming more pervasive at retail, and it's not just consumers who are optimizing visits with mobile apps. Third-party field associates are likewise trading paper and pen for devices that support real-time reporting, facilitate...
NEW YORK — Besides viewing its Just for U digital platform as a marketing tool to drive more sales from existing customers, Safeway also has benefited from using it as a defensive tool to win back customers from competitors, Steve Burd...
NEW YORK — Supervalu's attempt to its stores is changing the role and the potential compensation of its store managers. Store managers who succeed in meeting sales and earnings goals under the retailer's strategy launched earlier this year...