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CAMP HILL, Pa. — As traditional advertising vehicles miss the mark, retailers are exploring incentives for consumers who engage with relevant brands. Take, for instance, Rite-Aid's Video Values program which gives Web visitors exclusive...
NEW YORK — Food Lion has launched My Food Lion, an initiative that includes an area on its website where customers can sign up for personalized coupons, manage their MVP card accounts, and perform other shopping-related functions, the...
With the Super Bowl on the horizon, supermarkets are using in-store playoff promotions as a way to support local teams and supply their customers with game-day necessities for home entertaining. Many retailers consider customer convenience with...
LUBBOCK, Texas — United Supermarkets here recently hosted its fifth and final consumer expo of the 2011-2012 fiscal year. And, company representatives said that the new slate of expos including a spring Bridal Expo, an International Food...
Attractiveness and functionality are still the top concerns when selecting new packaging, but environmentally friendly options are becoming more accessible
MATTHEWS, N.C. — Harris Teeter here has selected Zavers Networks, Kansas City, Kan., to add digital coupons to the retailer's e-VIC online loyalty and savings program.
SEATTLE — No wallet? No problem if you have the Starbucks Card Mobile App on your BlackBerry, iPhone or iPod touch, says the specialty coffee retailer.
GREENVILLE, S.C. — Bi-Lo here said Wednesday that it had developed its first TV advertising in two years with a campaign featuring testimony from real mothers from throughout its footprint.
NEW YORK — The Fresh Market employs neither digital signage nor digital ordering kiosks in its stores, preferring more labor-intensive solutions such as extra staff in the deli and handwritten chalkboards, an executive of the retailer said...