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“Closets are for Clothes.” “You’re Trans-Tastic.” “It’s a Simple Story of Boy Meets Boy.”
These are some of the sayings found on Hallmark greeting cards in a revamped section at a Walgreens store in San Francisco's Castro District, an area wh...
Hannaford Supermarkets has selected Boston’s MMB as its new agency of record, the agency said.
MMB said it will provide creative strategy and execution services for the Scarborough, Maine-based grocer.
“It’s hard to not fall in love with a ...
Advantage Sales & Marketing will partner with Smollan Group, a provider of sales and marketing solutions in developing and emerging markets across five continents, to become a global provider of outsourced sales and marketing solutions for retail...
The Springfield store brand was the subject of the largest brand marketing campaign at Unified Grocers.
“This was the largest brand awareness campaign in the history of the Springfield brand and at Unified,” JoAnn Murdock, Unified’s executive ...
Brookshire Grocery Co. is exploring the use of iBeacons to incentivize shoppers to purchase products they may buy elsewhere.
John DâAnna, Brookshire Grocery Co. (Photos by Steve Greiner)“If we know, through analytics, that a shoppe...
Food Lion has improved its website based on customer feedback to offer a personalized shopping experience for My MVP loyalty cardholders, according to the retailer.
Upon log in to the enhanced foodlion.com, visitors can access a personalized d...
The term “omni-channel” has become so pervasive that it may soon be added to the list of phrases found in the corporate game, Buzzword Bingo. While there’s no disputing its importance, I find it odd that there are so many interpretations and argu...
Groceries play a starring role in CVS/pharmacy’s summer-themed loyalty promotion.
Cookies, carbonated soft drinks and snacks are among the products participating in the retailer’s “CVSCash Card" promotion.
Through June 20, members of the re...