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Dorothy Lane adds to its seafood selection during Lent but doesn't mention the holiday in store signs. With most meat off the menu during the Lent, savvy supermarkets will be showcasing seafood throughout the six-week season.
Many promote specia...
Retailers are touting specialty roses, chocolates and surf and turf meal kits for Valentine’s Day.
Whole Foods, Stop & Shop, New Seasons Market and Bristol Farms are merchandising Fair Trade Roses at a time when conventional roses have been link...
McDonald's Super Bowl ad this year focused on a new campaign as the chain continues to struggle.I always find the Super Bowl a good time to reflect on the effectiveness of marketing (it is after all the Super Bowl of advertising), and this year w...
County Market, Quincy, Ill., and Coborn’s, St. Cloud, Minn., were “best in show” winners of the Creative Choice Awards in marketing and merchandising, respectively, presented Tuesday morning at The NGA Show in Las Vegas.
County Market won for ...
Can independents maintain their local marketing edge even as technology for personalized offerings gains wider use across retail channels? SN asked five independent supermarket leaders the same five questions, and we share their answers in these ...
SN's Chris Keating presents Publix CEO Ed Crenshaw with the SN Marketer of the year award from at the FMI Midwinter Executive Conference in Miami Beach, Fla., on Jan. 27.
SN's 2015 Marketer of the Year winner, Publix Super Markets, was formally given the award at a breakfast session during the FMI Midwinter Executive Conference in Miami Beach.
The company's CEO, Ed Crenshaw, accepted the honor and characteristi...
We've all had the experience. The checkout operator asks, “Did you find everything OK?” but the body language shows total disinterest. As a customer, it just feels insincere and makes us feel unappreciated.
As a retailer, the overall customer ex...