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The Coca-Cola Co., Dr Pepper Snapple Group and PepsiCo have pledged to reduce beverage calories consumed per person nationally by 20% by 2025.
The “Balance Calories Initiative” was announced Tuesday at the Clinton Global Initiative in New York a...
Safeway has added frozen entrees to its exclusive Marcela Valladolid-branded Mexican line.
The entrees are available in eight flavors, including Pork Chile Verde, Pastel Azteca and Chicken Mole Enchiladas.
The retailer promoted the entrees wit...
Customer loyalty has become closely identified with the programs of points, coupons and discounts that fill our wallets with plastic cards. So much so, the debate over the future of these loyalty programs gets quite confused.
However, if you foc...
Natural products retailers and suppliers have big reasons to take a closer look at digital marketing strategies.
That's the advice from Bill Bishop, chief architect, Brick Meets Click, who outlined his thinking at an educational session during N...
Giant Eagle is conducting an informal consumer survey to determine what color should be used on signage for its organic produce.
“We want your opinion! Which color, orange or purple, would best represent organic produce in our stores?” the retai...
There’s a huge opportunity in front of practically every retailer we know: It’s powerfully telling your untold stories.
Stew Leonardâs communicates the uniqueness of its products.We are constantly amazed as we visit retailers how man...
There are several location-based technologies on the market today. Among them: Geolocation, Mobile IP Lookup, Mobile GPS, WiFi and Beacon.
Cezar Kolodziej, president, CEO and co-founder of Iris Mobile, a rich media messaging company, will discus...
Digital media is having an impact on shopping missions, mindsets and motivations. Liz Crawford, VP, strategy and insights, Match ShopLab, will be part of a Shopper Marketing Conference & Expo panel that will address this subject. Called “The Impa...
Brian DeLong, SVP of shopper experience at Catapult Marketing, will be part of a Shopper Marketing Conference & Expo symposium to be held Tuesday, Oct. 21, from 1 to 4:30 p.m., called “Omnichannel Shopper Strategies: The Future at...
The Path to Purchase Institute’s Shopper Marketing Conference & Expo, scheduled Oct. 21-23 in Minneapolis, will help retailers and marketers develop collaborative solutions and strategies that influence decision-making along the path to purchase...