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Beer isn't the only category benefiting from the craft movement at Jungle Jim's. The retailer has also created a craft ice cream section in its frozens department.
Highlighted with a large sign reading "Craft Ice Cream," the section is offered a...
“Give, and you shall receive.” Who hasn't received this advice growing up?
It's based on the simple psychological principle of reciprocity: We tend to feel obligated to return favors after people do favors for us.
Yet in the rational world of b...
Shifting away from a points-based loyalty program to digital coupons has enabled SpartanNash to engage more shoppers, Linh Peters, VP of marketing, said at the Shopper Marketing Conference & Expo in Minneapolis.
The company moved away from the p...
Shoppers use their smartphones from the time they pull up to a store to when they are checking out, according to a study discussed at the Shopper Marketing Conference & Expo.
Nearly two-thirds (64%) use their smartphones while in the store aisle...
Walgreens is leveraging digital coupons to transform the in-store experience.
“This is a huge year in terms of transforming the shopping experience,” Rich Lesperance, senior director of loyalty and insights at Walgreens, said in a session at the...
An in-line gondola display for the Disney “Infinity” video game earned the “Best of the Times” top honor at the Design of the Times award ceremony at the Shopper Marketing Conference & Expo at the Minneapolis Convention Center on Wednesday.
The ...
Target’s partnership with Joy Cho exemplifies the retailer’s mission to provide shoppers with inspiration, said Rick Gomez, the retailer’s SVP of brand and category marketing.
Target's Rick Gomez“We’ve invested significant resources to better un...
Ahold USA embraces a virtual shopping simulation tool that provides marketing and merchandising concept tests without store disruption, said Ed Sheedy, director of category management insights.
“We’re able to manage tests more effectively in a c...
Target has won the omnichannel shopper in the baby category, Molly Hollenkamp, VP at shopper marketing agency Catapult, said in a workshop about omnichannel shoppers at the Shopper Marketing Conference & Expo at the Minneapolis Convention Center...