Check out our new daily podcast featuring editors from Supermarket News & CSP Daily News. The Retail Daily provides a quick update of the day’s top headlines from the grocery and c-store industries.
Sign up for the Supermarket News Daily newsletter.
Safeway and PepsiCo have launched a collaborative football promotion that lets shoppers earn NFL merchandise.
Each time shoppers purchase a participating PepsiCo product, they earn 50 cents to use toward a purchase at NFLshop.com. The average sh...
Calling itself “America’s Healthiest Grocery Store,” Whole Foods Market on Monday launched its first-ever national advertising campaign.
The campaign, using the theme “Values Matter” comes as Whole Foods seeks to distinguish its offering amid co...
With two out of three 7-Eleven customers purchasing something to drink, the c-store chain is always on the lookout for new and exclusive beverages.
So when market data indicated that lemonade consumption was on the rise, 7-Eleven brand markete...
Coca-Cola’s Share a Coke campaign roared into the U.S. this summer with distinct branding, aggressive social media outreach and related events around the country.
Share a Coke was intended to capture the interest of younger consumers. In fact, C...
Kellogg Co. has promoted improved literacy along with its breakfast cereals by encouraging consumers to redeem free books for their families or for schools in need through a program called “Great Starts, Great Stories.”
The program enabled famil...
In 2012-2013, Frito-Lay held its first “Do Us A Flavor” contest in the U.S. to invite consumers to pick a new flavor of chips. Judges narrowed down nearly 4 million flavor idea submissions to three finalists, with more than a million consumer vot...
Winn-Dixie shoppers have fond memories of drinking iced tea on the front porch with family and friends.
Problem is, 42% of shoppers don’t know where to find ready-to-drink tea in the store. It’s located in one area at some stores, and somewher...
Today's 23 million American Gen Zers — those from the generation after Millennials — have $44 billion a year in spending power. However, tapping into that buying power will require new ways of marketing, according a speaker in the session “How Wi...