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The National Grocers Association named the Creative Choice Awards “Best of Show” winners in marketing and merchandising categories Monday during its annual convention in Las Vegas.
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With digital marketing taking off in several new directions, retailers need to move faster to take control of the customer experience, a speaker told members of the National Grocers Association during their annual convention in Las Vegas.
"Think...
Balls' Food Stores has been able to increase sales of organic produce by 30% over the last year by promoting it more —featuring six to 10 organic items in its ads each week and between four and eight in-store specials — at price points close to ...
Mike Needler, Jr., president and CEO, Fresh Encounter, explains his participation on an NGA Show panel involving a case study about local strategy, “and making recommendations for marketing and merchandising local foods.” He tells SN’s David Orge...
Load-to-card coupons are available on the Food Lion website for the first time.
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The “MVP Coupon Hub” provides several hundred coupons that can be sorted by cat...
The Grocery Manufacturers Association and 27 other trade associations, groups and organizations representing food producers, farmers and manufacturers have launched the Coalition for Safe Affordable Food to advocate a federal GM labeling solution...
In a television ad that ran during the Super Bowl, Big Y Foods revealed that the code “I-M-B-Y” stands for “It’s My Big Y.”
In the days leading up to the Big Game, the retailer asked shoppers to guess what ”I-M-B-Y” meant. They could post their ...
Big Y will run a television commercial during the Super Bowl revealing of a code it has asked shoppers to decipher.
Shoppers are asked to guess what ”I-M-B-Y” means. They can post their guesses on the Big Y Facebook wall with the hash tag #BigYS...
Marc Giroux, VP and chief marketing and communications officer, at Metro received SN's 2014 Marketer of the Year award. Giroux received the award at the 2014 FMI Midwinter Executive Conference in Phoenix...
PlaceWise Media, Denver, and Grocery Shopping Network, Minneapolis, said they have agreed to merge to create a digital network of shoppers under the PlaceWise banner.
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