Nintendo Wii U Display Earns Award

CHICAGO — A Nintendo Wii U mass merchandiser display took home top honors in the Design of the Times competition.

Frank Mayer and Associates, with co-entrant AGI In-Store, created the display for Nintendo of America.

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The Path to Purchase Institute announced the winners during an awards reception last night at the Shopper Marketing Expo.

Other winners announced yesterday are:

• Supermarket Category: Mondelez International/International Paper/Eastwest Marketing Group for “Nabisco Brighten Your Holiday Traditions” display.

• Consumer Electronics: Electronic Arts/RockTenn Merchandising Displays for “EA Sports Interactive In-Line Display.”

• Specialty: Great Northern Corp./co-entrant Go East Design/3M for “Take Note of Color” endcap.

• Drug: RockTenn Merchandising Displays/Unilever for the “Axe Apollo Easel Floorstand.

The Design of the Times honors the most effective and innovative in-store marketing solutions, from traditional POP displays to digital and mobile solutions.

Click here to review a full list of the Design of the Times finalists.

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