Walmart captures 21% of all U.S. CPG spend

Across the U.S., the top five retailers for CPG spending are Walmart (21.2%), Costco (7.8%), Kroger (6.9%), Amazon (5.3%), and Albertsons (4.3%)

Walmart is the most popular retailer in three of the four regions; however, it falls to Costco (16.4% vs. 15.5% of CPG spending) in the West

For the entire U.S., 56% of CPG spend goes to food and mass retailers

In the Western U.S., 19% of CPG spend goes to the Club channel

Southerners over-index at dollar stores (Index 132 vs. Total U.S.)

Consumers in the Northwest spend 7% of their dollars at liquor stores 

Regional grocers showcase distinct behaviors across regions–Publix is the #2 retailer in the South (Index 243), and Ahold Delhaize is the #2 retailer in the Northeast 

Walgreens is the top promoter of CPG products nationally, accounting for 16.4% of promotional voice. CVS comes in second in all regions except the West, where Kroger takes the second spot