Wakefern launches live tracking for home delivery of online orders

Wakefern Food Corp., the largest retailer-owned cooperative in the United States, announced the launch of live tracking with Delivery Solutions for the delivery of online grocery orders. The cutting-edge tracking technology is available through many ShopRite and The Fresh Grocer locations, with live tracking of home deliveries offered at more than 200 stores.

The live tracking feature is a dedicated platform offered by Delivery Solutions that provides live order tracking and updates for online shoppers using home delivery. With real-time visibility features for users, live tracking offers customers live location updates on deliveries, improves efficiency and ensures quality.

Customers who use the Order.Pickup.Deliver. (OPD) online shopping service through ShopRite and The Fresh Grocer can use the live tracking feature to pinpoint home delivery times and track their grocery delivery in real time. Customers will receive a series of messaging including ‘out for delivery’ and ‘delivered’ along with a live link for tracking the order.

Live tracking also offers customers the ability to provide feedback on their delivery experience through a survey feature on the platform.

"Our customers rely on us to provide them with the highest level of service and convenience, and our live tracking page is another example of how we are fulfilling that commitment," said Elizabeth Goodbread, Wakefern’s director of Digital Commerce & Analytics. "We are proud to work with Delivery Solutions to leverage this technology and enhance our online shopping service at ShopRite and The Fresh Grocer stores." 

About Wakefern Food Corp.

From a small, local cooperative that began with eight grocery store owners, Wakefern Food Corp. has grown into the largest retailer-owned cooperative in the United States. Founded in 1946, the cooperative includes nearly 50 member families who today independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, and Fairway Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island.