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10 hot trends from the Newtopia Now show floor

Snacks, facials, organic meat: here are the trends

Bill Wilson, Senior editor at Supermarket News

August 27, 2024

10 Slides
B.T.R., which stands for Bold, Tenacious, Resilient, showed up with an attention-grabbing neon sign and energy bars.
B.T.R., which stands for Bold, Tenacious, Resilient, showed up with an attention-grabbing neon sign and energy bars. Bill Wilson

There was an all-natural buzz on the show floor during day one of Newtopia Now, formerly Natural Products Expo East, at the Denver Convention Center in Denver, Colo., on Monday.

The event was the first for the new show, which is staged by New Hope Network, a sister publication of Supermarket News.

The show had over 550 exhibitors, with 180 exhibiting for the first time at any trade show, and over 7,000 attendees, according to show officials.

Heavy hitters in the natural and organic food industry like Whole Foods, Target, and Sprouts Farmers Market were in also attendance.

The core goal of Newtopia Now is to create a meeting place for CPGs and retailers in the natural and organic market, according to New Hope.  Indeed, the show floor itself lacked the traditional trade show carpeting, making it look more like walking through an actual neighborhood marketplace with the gray concrete floor looking more like a sidewalk.

The show was divided up into four sections or “neighborhoods”: “Thrive,” “Glow,” “Regenerate,” and “Represent.”

Newtopia Now also had a kitchen area where natural and organic dishes were being created, a café, and a Tasting Bar located right off the show floor where attendees could sample various products of the show.

Click through the slideshow to see the trends.

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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