C&S to distribute 'never ever' chicken

C&S Wholesale Grocers will exclusively distribute Allen Harim’s Nature’s Sensation brand of no antibiotics ever, 100% vegetarian fed chicken, nationwide, the companies announced.

“We are very excited about this partnership with Allen,” Jason Lindsey, national poultry buyer for C&S Wholesale Grocers, said in a press release. “They are a great partner in this and give us the ability to provide a never ever program to all of our customers in this growing category.”

Allen Harim announced that it had switched to vegetarian feed for its chickens and that Nature’s Sensation achieved its “never ever” status earlier this year. It also debuted a new logo and packaging for Nature’s Sensation to reflect the changes. The company made the switch in response to growing consumer demand for such products.