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How conventional groceries are chasing today's natural consumer

Traditional grocers continue to seek market growth by catering to natural and organic consumers, but independent naturals still have the advantage, one expert says

Mark Hamstra

July 25, 2019

7 Min Read
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Spartan Nash's Family Fare banner promotes "Living Well" across the store.Family Fare

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About the Author

Mark Hamstra

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years at Supermarket News, most recently as Content Director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor at other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

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