Lucky’s adds Kroger’s Simple Truth private label

Lucky’s Market, the Boulder, Colo.-based natural foods grocer, is now carrying a variety of The Kroger Co.’s Simple Truth products in all of its 39 stores. The  natural and organic brand is free from artificial preservatives and ingredients, and Simple Truth Organic products meet or exceed the standards set by the National Organic Program.

Kroger and Lucky’s entered into a partnership agreement in 2016 that has allowed Lucky’s to improve product quality and reduce prices on many of the items the company sells.

“Simple Truth products have been sold in more than 20 Lucky’s locations throughout Florida and Georgia this past year, and we have seen a very positive response from our customers about how high-quality, tasty and clean these products are,” said Chris Darling, president of Lucky’s Market. “It was a natural choice to add Simple Truth products to the shelves of all our stores to further our mission of making more healthful foods more affordable and accessible to more people. We know our customers want an easy way to find top-quality, delicious, natural and organic products, and Simple Truth products offer many more options in this area.”

Lucky’s will continue to sell its own private label products and support its local communities through the company’s 10% For Good program, where 10% of profits from the sale of Lucky’s brand products are reinvested back into the company’s local communities.

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