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Aldi merch is not just for kidsAldi merch is not just for kids

The discount grocer’s branded product drop this year also appeals to the young at heart

Timothy Inklebarger, Editor

February 12, 2025

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Toy Truck

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This Lego-esque Aldi semi-truck was among the branded toys Aldi revealed Wednesday for its annual Aldi merch drop. Timothy Inklebarger

Aldi fanatics swarmed the discount grocery chain’s so-called “Aisle of Shame” on Wednesday for one of the most highly anticipated days of the year—the Aldi merch drop. 

Aldi has featured some incredible deals in the past, such as its branded pet sweatshirts, windbreakers, socks, and a pair of sneakers for just $12.99

This year was no exception for the German no-frills grocer, but the focus is on toys. You don’t have to be a kid, though, to enjoy the plushie, anthropomorphic produce dolls, or the Lego-esque store and semi-truck play sets. 

Supermarket News ventured out to an Aldi in the Avondale neighborhood of Chicago to check out the hot new Aldi merch. Check out our slideshow.

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About the Author

Timothy Inklebarger

Editor

Timothy Inklebarger is an editor with Supermarket News. 

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