Bi-Lo introduces premium ice cream line

Bi-Lo has launched a new premium line of ice cream and frozen novelties called Prestige.

Over 20 new Prestige ice cream flavors are currently available, and other new products will hit shelves by summer’s end. They include Prestige fruit bars made with 100% real fruit in Mango Fruit, Pina Colada, Raspberry, Strawberry, Carribean Fruit and Strawberry Colada flavors.

Six flavors of gelato including Bananas Foster, White Chocolate Raspberry, Tiramisu, Caramel Sea Salt, Italian Cookie Crunch and Coconut, will also become available.

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“Prestige ice cream compares favorably with select national brands,” said Brian Wright, VP of communications and community at Bi-Lo Holdings. “It is not a frozen dairy dessert; Prestige is real ice cream because it’s made with real milk and cream with pieces of real fruit, nuts and chunks of chocolate.”