Southeastern Grocers touts value proposition of store brands

Southeastern Grocers is turning the spotlight on its private brands in new promotions, including guaranteed lower pricing.

In a campaign dubbed “Try it, Love it or Your Money Back,” the Jacksonville, Fla.-based grocer — operator of the Winn-Dixie, Harveys Supermarket and Fresco y Más chains — said Wednesday that it’s offering customers a guaranteed lower everyday price on more than 8,000 grocery and household items under its SE Grocers label.

Southeastern Grocers noted that, because of supply and demand swings during the COVID-19 pandemic, consumer goods and services prices are at a 13-year high and continue to rise. A recent company survey also found that 99% of customers deem SE Grocers-label products as equal to or better than similar products from national brands.

Unveiled in 2017, the SE Grocers brand family — SE Grocers, SE Grocers Essentials and SE Grocers Prestige — aims to provide savings on a range of everyday products like paper towels, chips, cookies and baby food versus national-brand counterparts and at the same or better quality. SE Grocers Prestige focuses on indulgent, original-recipe foods at competitive prices, including items such as SE Grocers Prestige Raspberry Dark Chocolate Ice Cream, SE Grocers Apple Caramel Drizzle Pie and SE Grocers Naturally Better Organic Strawberry Preserves.

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“We continuously work to improve our offerings to provide the highest-quality products at a great price,” Gayle Shields, vice president of pharmacy and own brands at Southeastern Grocers, said in a statement. “With more than 8,000 products available through our SE Grocers, Prestige, Essentials and Naturally Better product lines, we encourage our customers to try it, love it or get your money back.”

To give shoppers extra incentive to try SE Grocers products, and get ready for the back-to-school season, Southeastern Grocers said it will match each purchase of SE Grocers cereal with a donation the product to local Feeding America food banks. During August, customers can buy any of the more than 20 SE Grocers cereals, and the grocer will match their purchases, up to a total of $50,000.

Customers at Winn-Dixie also can participate in another promotion called “Twinn Week,”  the store banner’s “official holiday of BOGOs,” Southeastern Grocers said. Through Aug. 10, shoppers can save by taking advantage of buy-one-get-one offers on more than 1,000 products, including many SE Grocers items. The retailer also will encourage customers to donate their free item to their store’s local food bank partner.

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Overall, Southeastern Grocers has more than 400 Winn-Dixie, Harveys and Fresco y Más supermarkets in Florida, Alabama, Louisiana, Georgia and Mississippi.