Sponsored By

SpartanNash to expand private label line

The launch of Finest Reserve by Our Family is planned for October

Alarice Rajagopal, Contributing writer

August 14, 2023

2 Min Read
screen_shot_2023-08-14_at_2.51.43_pm_720.png
A spokesperson for SpartanNash confirmed the planned launch to PLMA, but said the company doesn’t plan to release any more details about the new brand until its official debut.SpartanNash

SpartanNash will expand the number of premium private label products it will offer with the addition of Finest Reserve by Our Family, which is planned for an October launch, reports the Private Label Manufacturers Association. 

Jefferies food retail analyst Rob Dickerson also said that a collection of wines from Italy are slated to be among the first Finest Reserve items rolled out, according to his research.

“Building on the OwnBrands equity, Finest Reserve by Our Family is the first foray into premium private label,” Dickerson said. “Finest Reserve differentiates itself from standard private label through sourcing ingredients such as [those in] national premium brands.”

A spokesperson for SpartanNash confirmed the planned launch to PLMA, but said the company doesn’t plan to release any more details about the new brand until its official debut.

During a recent company event, SpartanNash announced it was looking to grow its OwnBrands penetration by more than 20% with the launch of more than 1,000 private label products by 2025. At the same time, SpartanNash said that it had boosted its private brand dollar and unit share for 17 consecutive quarters. 

Additionally, its Fresh & Finest by Our Family brand which focuses on fresh and prepared foods — spanning the bakery, deli, meat, and produce departments — has continued to expand since it launched (late 2021), with more than 480 Fresh & Finest items introduced year-to-date.

Related:SpartanNash consolidates and remodels Family Fare stores

This comes as SpartanNash released its financial results for its 16-week first quarter with net sales of $2.91 billion, which is an increase of 5.2% compared to $2.76 billion in the prior-year quarter.

The grocer listed “amplifying convenience and indulgence” and a “differentiated OwnBrands portfolio” as a couple of ways to enhance the shopper experience, driven by insights. 

 

 



 

About the Author

Alarice Rajagopal

Contributing writer, Supermarket News

Alarice Rajagopal is a contributing writer for Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. She has over 10 years of writing experience covering the consumer goods business and technology industry. Alarice has also written for a variety of other industries and content areas over her editorial career including retail, cyber security, hospitality and marketing/product marketing for the B2B space.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like