WinCo Launches PL Milk, Bottled Water

BOISE, Idaho — WinCo Foods debuted a store brand this week with milk and bottled water as the first products.

CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.

The private-label milk “is replacing our old Hy-Top milk and for now it is mainly coming from the same farms. But by taking over the label, we'll be able to guarantee satisfaction ourselves and keep prices as low as possible!” WinCo said on its Facebook page.

Customers voiced their support for the change on Facebook.

“It's good! I was super excited to see a WinCo brand on the shelves!!” said one fan.

WinCo told fans to expect more private-label products soon.

Suggested Categories	More from Supermarketnews
Latest News Top 75 Retailers & Wholesalers Top 50 Small Chains & Independents Top 25 Global Retailers 2013 Power 50	SN Photo Galleries Videos Industry Voices SN Viewpoints Total Access Event Coverage