Metro officially rolls out Moi rewards program in 900 food stores and pharmacies in Quebec

Metro Inc. (Montreal, Canada) will officially launch the Moi rewards program on May 25 in its Metro, Super C, Brunet and Première Moisson banners in Quebec and all Jean Coutu stores in Quebec, Ontario, and New Brunswick. Moi, an evolution of the metro&moi program, will allow consumers to earn points in close to 900 stores and redeem them instantly at the checkout to save more on their everyday essentials.

"The launch of Moi marks a major milestone in the company's overall digital strategy as for the first time, customers will be able to take full advantage of the complementary nature of our food and pharmacy networks. We are thus uniting the voices of five major retailers where 97% of Quebec households shop during the year." said Alain Tadros, vice president, marketing, Metro.

It will now be easier for customers to earn and redeem points to save on groceries, beauty products, and health products. Points will be earned for every dollar spent at Metro, Jean Coutu, Brunet, and Première Moisson. In addition, personalized offers, additional points in flyers and stores, special prizes for members and exclusive contests in the five participating banners will allow customers to accumulate points more rapidly.

Starting May 25, the new no annual fee moi RBC Visa credit card will be available. Cardholders will earn double the Moi points earned on eligible purchases at participating stores in our Quebec, Ontario, and New Brunswick networks as well as on purchases in everyday spending categories such as dining, gas, and EV charging when they pay with their credit card. They will also earn 1x the Moi points everywhere else and access exclusive savings and offers from Avion Rewards' network of merchant partners, including Petro-Canada and RONA, Lowe's and Réno-Dépôt. 

The program now makes it easier for the customer to reward itself at the time of its choice by instantly redeeming points at the cash register when the balance reaches 500 points. There is no longer a need to wait for a reward certificate to save.

The Moi program is an evolution of metro&moi launched in 2010. It builds on the solid expertise developed by the Metro team over the past 12 years.