Southeastern Grocers brings digital advertising to POS

Southeastern Grocers (SEG) is teaming with Grocery TV to better connect with customers via digital marketing.

Austin, Texas-based Grocery TV, a digital advertising network, said yesterday that SEG plans to add 2,600 point-of-sale advertising displays in key locations across its Southeast market area, from Miami to Jacksonville to New Orleans.

Brands leverage the premium advertising channel to reach their audience with verified impressions in a brand-safe, high-traffic environment, Grocery TV said. Retailers use the channel to get digital content in front of customers while earning passive income from brand advertising without impacting their vendor trade spend, the company noted. At each visit, shoppers can see product promotions, in-store specials and local events. Stores also can lift sales by spotlighting products on shelves and spurring last-minute purchases.

“We are always looking for innovative opportunities to reach our customers throughout the Southeast,” Adam Kirk, senior vice president of marketing operations for Southeastern Grocers, said in a statement. “We are committed to providing our customers quality shopping experiences, and our partnership with Grocery TV allows us another opportunity to provide value to our partners and customers throughout our stores.”

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Overall, Jacksonville, Fla.-based SEG operates 423 Winn-Dixie, Harveys and Fresco y Más stores in Florida, Alabama, Louisiana, Georgia and Mississippi and generated 2021 sales of approximately $8 billion.

Grocery TV reported that it has installed more than 16,300 digital out-of-home displays at over 3,100 stores in all 50 states. That includes over 4,000 displays deployed earlier this year at grocery retail cooperative Wakefern Food Corp., whose store network spans more than 360 supermarkets in the Northeast and Mid-Atlantic under the ShopRite, The Fresh Grocer, Price Rite Marketplace, Gourmet Garage, Fairway Market and Dearborn Market banners.

“SEG has a reputation for being open to new solutions that enhance the shopping experience for their customers,” commented Marlow Nickell, co-founder and CEO of Grocery TV. “We’re excited to have them join our network and expand Grocery TV’s footprint in the Southeast.”

Plans call for Grocery TV to install another 6,000 displays by the end of 2022. The channel reached more than 20 million people in 2021 and is integrated with major demand-side platforms such as the Trade Desk and Yahoo DSP. Other grocery retail users include Bashas’, Brookshire Grocery, Fareway Meat & Grocery, Cub Foods, Cardenas Markets, Family Fare, Shop ’n Save and Price Chopper.

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