Ahold Delhaize USA launches enhanced in-store audio solutions for AD Retail Media

AD Retail Media, the advertising arm of Ahold Delhaize USA, is now offering enhanced in-store audio solutions to further empower consumer packaged goods (CPG) partners as they look to develop personalized omnichannel media plans. Through a partnership with Vibenomics, a MoodMedia Company, CPG suppliers can leverage data and insights to create in-store audio strategies that complement their in-store programming across the AD Retail Media channel mix.

“Enhanced audio provides even more opportunity for our partners to inspire customers during their shop,” said Bobby Watts, SVP, AD Retail Media. “They also provide increased agility for our partners because of the speed to market. Through these channels, our partners can respond instantly to what customers are experiencing. For example, the channels could be leveraged to drive units by promoting cold beverages or frozen treats during a heat wave, or to promote a new product launching in stores.”

Vibenomics technology offers the flexibility to dive deeper into omnichannel measurement and analytics, allowing CPGs to engage customers with personalized, real-time messaging, creating a multi-sensory in-store experience that can be customized based on features like product type, DMA, Daypart and demographic. Spotsplay two times per hour, maximizing exposure with the target audience, which spends an average of 30 minutes in an Ahold Delhaize USA brand store.

The addition of enhanced audio is part of the continuation of AD Retail Media’s Connected Store initiative, aimed at maximizing the possibilities of an integrated strategy across the fully omnichannel journey, including in-store, on-site and off-site channels.