Consumers see strong health benefits in seafood: Survey

Nine in 10 consumers associate health benefits with seafood, according to a recent consumer study conducted by Cargill Animal Nutrition.

The most common benefits listed were heart health (60%), low fat (49%) and brain health (41%).

Of the 1,029 respondents to the survey, 75% said fish or seafood was part of their household’s diet.

The survey compared consumers’ perception of seafood to that of fish oil supplements. Eighty-two percent of respondents associate fish oil supplements with health benefits. One-third said someone in their household took fish oil supplements.

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“Fish is clearly an important source of healthy protein and it’s encouraging that consumers know the real benefits of eating seafood,” Einar Wathne, president of Cargill Aqua Nutrition, said in a press release. “We are anticipating that further advances in aquaculture nutrition will ensure that fish and seafood are going to play a significant role in satisfying the world’s protein needs and in providing health and nutrition benefits to a growing population in the years ahead.”