Alliance Retail Group partners with AppCard to bring advanced shopper analytics and 1:1 consumer marketing tools to independent grocers

Alliance Retail Group (ARG) is proud to announce a partnership with AppCard to offer ARG clients an improved means to identify, target and connect with shoppers. This new partnership gives ARG clients the power to increase profitability by engaging shoppers with truly meaningful personalized offers via digital circulars, text messages, email and push notifications. ARG continues to push the envelope in terms of advanced technology and marketing services for their independent retailers. 

AppCard is a leader in personalized marketing, shopper analytics, and digital coupons for grocers that uses smart data and artificial intelligence to analyze, target and engage with shoppers. The technology will empower ARG clients to deliver the right message, to the right shopper, right on time.

“We are excited to partner with the ARG team and offer our mutual Alliance solution”. said Eran Harel, VP Corporate Development Strategic Partnerships at AppCard. “Our goal is clear - we wish to continue and help grocers of all sizes regain control over their conversation with their shoppers in means that will reduce their advertising cost and increase conversion. A value that ARG and AppCard share and are passionate about”

ARG is the largest self-negotiating grocery advertising group in the United States and negotiates for over 1,200 independent supermarkets in more than 27 states.