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C&S Wholesale Grocers brings products into digital realm

Partnership with NielsenIQ Brandbank to support retailers, suppliers

Russell Redman

April 11, 2022

2 Min Read
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C&S Wholesale Grocers will use NielsenIQ Brandbank solutions to capture and share digital product content across all key business functions and all retail customer storefronts.C&S Wholesale Grocers

As companies across the grocery sector digitize their businesses, C&S Wholesale Grocers has tapped NielsenIQ Brandbank as its digital product content partner.

Plans call for C&S to use NielsenIQ Brandbank solutions to capture and seamlessly share rich digital product content across all C&S business functions and all retailer storefronts supported by the distributor, Chicago-based NielsenIQ Brandbank said Monday.  

NielsenIQ Brandbank said its content will bolster C&S’ efforts to support customers in product identification, interaction and ordering through high-quality product imagery and trusted product attribution. The digital content will drive a range of use cases for C&S, such as planogram solutions, mid-aisle product ordering and digital/print production, among others.

The largest U.S. grocery distributor, Keene, N.H.-based C&S Wholesale Grocers supplies more than 7,500 independent supermarkets, chain stores, military bases and institutions, offering over 100,000 products.

“We are proud to announce, as part of our ongoing commitment to provide the highest-caliber customer service and support, C&S Wholesale Grocers has partnered with NielsenIQ Brandbank in a concerted effort to deliver accurate and critical product content,” Greg Jones, vice president of category management and commercial analytics at C&S, said in a statement.

Related:C&S Wholesale Grocers readies Grand Union relaunch

NielsenIQ Brandbank noted that its end-to-end solutions are designed to connect shoppers to the latest, relevant digital product content, making consumer packaged goods more searchable and engaging. The company said its partnership with C&S also enables contracted NielsenIQ Brandbank suppliers to have their approved digital product content syndicated to C&S and its retail partners at no additional cost.

“We are extremely excited to be given this opportunity to support C&S Wholesale Grocers as they build a comprehensive digital content solution to support all crucial business functions,” commented Roy Woodhouse, North America commercial lead at NielsenIQ Brandbank. “C&S Wholesale Grocers is an industry leader and an innovator in the CPG industry, and we are proud that NielsenIQ Brandbank’s trusted product content will be a foundation of their digital strategy. Building their retailer portal into a shop window for their product assortment will only support wider distribution and, ultimately, shopper engagement for more products.”

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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