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NGA offers data analytics tool to independent grocers

Cloud-based solution from BRdata spotlights market and product trends

Russell Redman

January 28, 2022

2 Min Read
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The NGA Independent Insights powered by BRdata tools provides users with independent grocery-centric data.Ingles Markets

The National Grocers Association aims to help independent supermarkets keep abreast of market trends and spur sales through a partnership with grocery retail and wholesale solutions specialist BRdata.

A new cloud-based tool called NGA Independent Insights powered by BRdata, launched this week, gives grocers a nationwide view of product and category trends among independents, enabling them to see which trending items they are underselling or not selling as well as which of their categories that are underperforming, NGA said.

NGA Independent Insights, too, offers vendors independent grocery-centric data rather than industrywide supermarket information, allowing them to assist grocers in merchandising and provide volume-based deals, NGA noted. Vendors also get a better view of the impact of promotions and item lift among independent partners.

“NGA Independent Insights powered by BRdata will provide our members with aggregated analytics to better negotiate with their CPG partners, which will in turn drive more promotions to their stores and discounts to shoppers, making independent community grocers competitive,” NGA President and CEO Greg Ferrara said in a statement. “This solution makes reams of important marketplace data digestible and easily accessible to grocery operators of any size. It’s yet another service that NGA is proud to offer to enhance the operations of our members.”

Related:NGA member testifies to Congress on grocery market consolidation

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Grocers can view data by region, category, item and other variables via the BRdata solution.

For example, NGA Independent Insights lets users drill down to top trends by region and state, with regional analytics based on Shelby Report market areas. Users also can compare trends among stores of similar sizes and in similar areas — such as suburban small city, urban and rural — and predict categories that will trend in the near term, according to NGA.

NGA Independent Insights works with almost all point-of-sale platforms, and setup quick and user-friendly, NGA reported. What’s more, independent grocers using the solution own their data.

“Installation can be done on any store server that can easily access daily transaction logs from the POS. The secure cloud-based solution can be run anywhere, with analytics accessible on any modern browser, Android or iOS device,” explained John Abbene, president of BRdata, based in Melville, N.Y. “BRdata is providing analytics aggregated from independent grocers while NGA acts as a partner. The platform runs on Microsoft Azure, an industry-leading secure cloud provider to keep data protected at rest and in transit,” he added.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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