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Save Mart eyes more seamless digital experience

Adoption of Swiftly platform to drive online business, digital ad dollars

Russell Redman

August 25, 2021

2 Min Read
Save_Mart_storefront-closeup.jpg
With Swiftly's technology, Save Mart aims to step up personalization across in-store, pickup, delivery and “endless aisle” channels.Save Mart

The Save Mart Cos. has enlisted digital retail and media specialist Swiftly to drive omnichannel shopping and CPG advertising revenue.

Save Mart and Swiftly said Wednesday that the Modesto, Calif.-based grocer will leverage the digital platform to create a seamless, personalized customer experience spanning in-store, pickup, delivery and “endless aisle” channels. Overall, The Save Mart Cos. operates 203 stores in California and Nevada under the banners Save Mart, Lucky and Lucky California (supermarkets); FoodMaxx (warehouse grocery stores); and MaxxValue (discount grocery).

In turn, the enhanced digital experience will enable CPG brands to engage with The Save Mart Cos. customers in a personalized and “ultra-targeted” fashion via dynamic ad placements, targeted content, sponsored searches and product recommendations, according to Seattle-based Swiftly. The result: Brands will be able to connect with shoppers in real time as they make their purchase decisions.

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Shopper-focused tools on the Swiftly platform include rewards and subscription program functionality; digital circulars, sales and coupons; a cart calculator and mobile checkout; and a digital shopping list.

Swiftly said its platform also offers data analytics to demonstrate the performance of CPGs’ ad and marketing efforts, including closed-loop reporting with measurable SKU-level transactions and ad clicks to provide actionable insights.

“This partnership opens up new opportunities for our company with Swiftly’s digital platform to meet the evolving needs of our customers with more personalized offers to increase their savings,” Rebecca Calvin, chief merchandising officer for The Save Mart Cos., said in a statement. “Partnering with Swiftly will allow us to unlock new revenue streams through enhanced connections between customers and leading national brands.”

Related:Save Mart offers Fandango movie rewards

A media network for brick-and-mortar retailers and brands, Swiftly’s platform is designed to facilitate companies’ transition to a digitally driven marketplace while growing sales and boosting customer loyalty. The technology harnesses artificial intelligence to help retailers personalize online and in-store shopping and generate ad dollars, in the process yielding better analytics and higher return on ad spend for brands, Swiftly said. The surge of online shopping during the pandemic, too, has created more opportunities for digital marketing and revenue, the company noted.

“We are excited that our technology platform is helping power The Save Mart Cos., enabling them to create new and meaningful ways to connect with their customers both online and in-store,” commented Henry Kim, co-founder and CEO of Swiftly. “The Save Mart Cos. is a great example of a brick-and-mortar retailer leveraging its customer relationships to unlock new forms of advertising revenue and drive incremental sales.”

Related:3 ways grocers can unlock new value in a digitally driven world

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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