Giant Eagle

THE 2019 POWER 25 TOP BANNERS: GIANT EAGLE, MARKET DISTRICT, GETGO HQ: PITTSBURGH STORE COUNT: 216

Much like the rest of its Power 25 peers, Giant Eagle has been focusing heavily on its omnichannel strategy while stepping up its overall game to better connect with a new breed of shoppers. Among the most important moves made at the multiformat retailer in the past 12 months (not including the departures of some top executives) was an overhaul of its venerable Fuelperks loyalty rewards program, which officials said at the time of the relaunch is swiped or scanned for more than 90% of all of its transactions. The retailer applied ample firepower to tout the new Fuelperks plus, which retains the 10-cent reward for $50 spent but now allows rewards points also to be used for discounts on groceries at its GetGo c-stores (which happen to factor among Giant Eagle’s most valuable and respected business lines, per industry observers). Giant Eagle also jumped aboard the roving robots movement with Simbe Robotics’ Tally to monitor shelf inventory and assist with other operational functions. Its mobile wallet was another highlight of the chain’s notable strides toward providing Advantage cardholders with a seamless experience, allowing them to add coupons, track rewards and store gift cards all in one place.