Hy-Vee’s New Store Has Room For Mom

URBANDALE, Iowa — Along with a full-service restaurant and oatmeal bar, Hy-Vee’s new store here features another first for the chain: a mother’s room.

Catering to breastfeeding moms and parents who simply need a break, the room is equipped with a rocking chair, magazine rack, electrical outlets and children’s toys.

The lounge has received rave reviews from parents. Among the comments posted on the Hy-Vee Facebook page: “Just want to let you know that your mother’s room is a HUGE hit with a few FB groups (including the La Leche League group). It is always fantastic when a business invests in a family friendly atmosphere! Thanks!”

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“Awesome! Way to promote breastfeeding by going baby friendly!”

“This makes life so much easier and makes me more likely to return and tell all my friends and family!”

The 93,000-square-foot store, Hy-Vee’s largest, opened Aug. 14. It features the Market Fresh Grille, a casual dining spot that converts to a full-service restaurant; a sushi bar with seating; a coffee shop/lounge area with stone fireplace; a fruit and juice bar; pizzas fired in a wood stone oven; a large wine and spirits shop; and an expanded housewares section.

(See the Sept. 3 issue of SN for a detailed profile of the store.)

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