Micromerchandising is entering a new era of high technology and even higher efficiency. With retailers increasingly able to tap into their own advanced point-of-sale data bases and then turn to third-party firms to supply critical information and analysis, micromerchandising is surging in importance as a potent tool. The goal of micromerchandising programs is to target specific consumer groups, ranging from a particular store's most loyal customers to neighborhood ethnic groups to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.