Micromerchandising is entering a new era of high technology and even higher efficiency. With retailers increasingly able to tap into their own advanced point-of-sale data bases and then turn to third-party firms to supply critical information and analysis, micromerchandising is surging in importance as a potent tool. The goal of micromerchandising programs is to target specific consumer groups, ranging from a particular store's most loyal customers to neighborhood ethnic groups to ...
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