Consumers have long been prodded to eat their veggies. Now that they're starting to comply, retailers are searching for ways to get their frozen aisles in on the action.Sales of frozen vegetables have sprouted in the...
Shoppers have been chilly toward frozens lately, but the recent introduction of steamable packaging could have them warming up to the category.Porous bags and self-ventilating trays have had huge success in Asia for...
NEWARK, Del. -- What do consumers want? To find out, the Produce Marketing Association has enlisted a market research firm to take the pulse of shoppers on a regular basis.For the past two years, the association has...
Although Price Chopper offers both farm-raised and wild-caught shrimp throughout its 110 stores, 95% of the chain's shoppers buy farm-raised -- a preference that Richard Carwowski, seafood specialist for the chain...
Mild-flavored and easy to cook, shrimp has become a key draw at supermarket seafood departments.In fact, with Americans eating an average of 4 pounds every year, up from 2.8 pounds in 1998, it's now the country's most...
Gone are the days when consumers viewed private-label poultry as their last choice. Today, supermarkets are giving national poultry manufacturers a run for their money, with upgraded private-label options that boast...
Retailers are making a big splash with new mouthwash formulations that go beyond fresh breath.Multipurpose formulations combined with new flavors have regenerated the oral care category, retailers told SN. Sales of...
To capture greater health and beauty care sales, supermarkets are going directly after drug stores in their merchandising strategies, pharmacy upgrades and aggressive pricing tactics.The numbers indicate supermarkets...
Pair hot dogs with buns, and shoppers will experience convenience. Add outdoor table cloths, bug spray and charcoal to the mix, and the same shoppers might also forego the extra trip to a competitor's store.Cross...
Interactive marketing is an act of engagement.Brand marketers and retailers that have launched effective Internet programs are pulling consumers in by providing value-added product information, coupon incentives...