Should a Hollywood film be made based on the grocery world a memorable tagline could very well become "if you promote it, they will come," as promotions take on more significance to the supermarket industry as a whole...
CARTERET, N.J. -- For the first six months of this year, Pathmark here increased spending on radio advertisements in the Tri-State area by 974.2% compared to the first half of 2000, according to the New York Radio...
Whether showcased as part of a theme-focused event or simply presented at tables throughout the store, retailers find that offering customers product samples as they shop is still one of the best ways to increase...
Manufacturers looking to embark on a structured management plan for the categories that they proffer rarely have trouble developing a strategic vision. However, when it comes down to the implementation of the plan...
SHEBOYGAN, Wis. -- A new 60,000-square-foot Piggly Wiggly prototype store, slated to open Aug. 9 here, will feature an "easy-to-entertain" frozen section featuring hors d' oeuvres and party-sized frozen items...
In the past, people seeking to avoid the aging process would dream of someday encountering that mythical and seductive fountain. More recently, the quest for eternal youth, or at best sustained vigor, has led some...
SKOKIE, Ill. -- Based on the success of an initial rollout with Big Y Foods, Topco Associates, a private-label cooperative here, will soon introduce new chocolate message bars to its members nationwide, including...
Quality and a strong commitment from retailers can make all the difference in the success of private-label cookie and cracker lines, industry insiders told SN. For store-brand salty snacks, however, the playing field...
As we all know, trade shows are an appropriate venue for manufacturers to showcase their wares, particularly the hottest new products in their portfolios.Walking the exhibit floor during the recent Food Marketing...
CHICAGO -- To transmit a positive image to consumers immediately, supermarket retailers should treat the design of their stores as if it is a package.Because the retail venue is the first thing a shopper sees, it...