Carlene A. Thissen

Carlene
A. Thissen
Articles
WHAT'S IN STORE? 
As you all know by now, Catalina and APT have settled their 15-month old patent suit over the issuance of purchase-triggered coupons. They agreed that
WHAT'S IN STORE? 
At our recent conference on electronic coupon clearing, I reviewed some basics of coupon coding. After the explanations of family codes, I made the point
WHAT'S IN STORE? 
Think along with me. Think about the similarities between coupon clearing, scan-downs and frequent-shopper instant discounts. Question: How will they
WHAT'S IN STORE? 
"One reason electronic marketing programs fall short of my needs is they have largely focused on retailer needs with some assumptions about what manufacturers
WNAT'S IN STORE? 
What's the future of couponing? There are some things to consider, and a lot of "on the other hands." But I have no dramatic conclusions to offer. On
WHAT'S IN STORE? 
I did a quick industry study for our recent Electronic Marketing Conference to find out the penetration of electronic marketing/frequent shopper (preferred
WHAT'S IN STORE? 
The Uniform Code Council just announced that the UCC/EAN-128 extended coupon code has finally, positively, absolutely, incredibly, amazingly been approved!
WHAT'S IN STORE? 
The results of an information technology survey of manufacturers surprised me. The study, commissioned by the Grocery Manufactures of American, clearly
WHAT'S IN STORE? 
With the development of Efficient Consumer Response, there's a lot more focus on electronic data interchange. To make sure everyone understands exactly
WHAT'S IN STORE? 
With all the talk about Efficient Consumer Response, and the committees, and the studies, and the press, you'd think more people would understand what
WHAT'S IN STORE? 
What kind of year has it been so far? It's a good time to take stock, considering the Food Marketing Institute convention takes place in Chicago this
WHAT'S IN STORE? 
I was surprised to see so few manufacturers at the recent Food Marketing Institute MarkeTechnics show in Tampa. Here we are in an industry with an ongoing
WHAT'S IN STORE? 
In-store electronic marketing is really taking off. Here's the evidence:Catalina Marketing has installed its system in more than 7,500 stores.Thirty-three
WHAT'S IN STORE? 
The new Coca-Cola Research study on electronic marketing ("Measured Marketing," conducted by Brian Woolf) is oriented toward retailers and wholesalers,
WHAT'S IN STORE? 
A recent page one story in Supermarket News ("Test of Coupon System Promises a evolution") talks about newly found answers to clearing coupons electronically.This
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