DEALING WITH CARDS
Sales of greeting cards at Surefine and Suresave supermarket chains have been flat overall this year, but the retailers aren't neglecting the category
ONCE UPON A CAMERA
If the upcoming winter holidays are anything like the fall has been for sales of single-use cameras and film, Jim Pieprzak is about as anxious for Christmas
SELLING KOSHER
CHICAGO -- Kosher fresh departments require a firm commitment by all levels of management, since it represents one of the highest thresholds of customer
A FOCUS ON VALUE
Name The Cliche About Battle Creek, Mich: Soggy" business; "No snap, crackle or pop"; "Snap, crackle, bust?" -- and it's been heard or seen lately at
LIFESTYLE GLOSSIES
Supermarkets are building unique shopper relationships through custom magazines.Major players like Ahold USA, A&P, Safeway, Farmer Jack, Big Y Foods and
CRANBERRY JUICE IS SWEET
Cranberry juice is embarking on a sales-growth spurt thanks to a wave of new, 100%-juice products and to an effective lid on prices -- and even some scattered
BUBBLE, BUBBLE AND NO TROUBLE
As the millennium draws to a close, it's not surprising that there are more celebratory Y2K or millennial-themed advertising campaigns and promotions
FILLING THE INFO GAP
When it comes to the explosion in direct-to-consumer advertising by drug companies of prescription remedies on TV, in magazines and elsewhere, Stephanie
DRUGS ON-LINE
Will supermarket pharmacies and drug stores face the same competition that bricks-and-mortar booksellers do with the likes of Amazon.com? It's actually
RETAILERS, START YOUR ENGINES
Call him a tough sell. But when it comes to the marketing appeal of NASCAR, Tom Haggai is a doubting Thomas no more.The chairman of IGA has authorized
RETAILERS, START YOUR ENGINES
"We're seeing not only more requests for account-specific stuff from supermarkets, but more requests for everything we've got related to NASCAR," said
TURNING THE PAGE
For a long time, supermarkets treated magazines like the day-old-bread bin: a necessary evil, perhaps, but not a product category that required or merited
HOLLYWOOD AGENT
Account-specific promotions tied to Hollywood home-video releases allow retailers to cut through the competitive clutter in the marketplace.It makes perfect