Dale Buss

Dale
Buss
Articles
DEALING WITH CARDS 
Sales of greeting cards at Surefine and Suresave supermarket chains have been flat overall this year, but the retailers aren't neglecting the category
ONCE UPON A CAMERA 
If the upcoming winter holidays are anything like the fall has been for sales of single-use cameras and film, Jim Pieprzak is about as anxious for Christmas
SELLING KOSHER 
CHICAGO -- Kosher fresh departments require a firm commitment by all levels of management, since it represents one of the highest thresholds of customer
A FOCUS ON VALUE 
Name The Cliche About Battle Creek, Mich: Soggy" business; "No snap, crackle or pop"; "Snap, crackle, bust?" -- and it's been heard or seen lately at
LIFESTYLE GLOSSIES 
Supermarkets are building unique shopper relationships through custom magazines.Major players like Ahold USA, A&P, Safeway, Farmer Jack, Big Y Foods and
USING THE INTERNET TO SPIKE WINE SALES 
There may be huge lessons for big supermarket retailers of wines and spirits in how one of the little guys - Village Wines in Nashville - is using the
CRANBERRY JUICE IS SWEET 
Cranberry juice is embarking on a sales-growth spurt thanks to a wave of new, 100%-juice products and to an effective lid on prices -- and even some scattered
SKEPTICISM FROM SUPERMARKETS OVER NEW AGE BEVERAGES 
The growth in sales of New Age beverages has slowed dramatically from the high-flying trend of a couple of years ago, and that seems to be especially
BUBBLE, BUBBLE AND NO TROUBLE 
As the millennium draws to a close, it's not surprising that there are more celebratory Y2K or millennial-themed advertising campaigns and promotions
FILLING THE INFO GAP 
When it comes to the explosion in direct-to-consumer advertising by drug companies of prescription remedies on TV, in magazines and elsewhere, Stephanie
DRUGS ON-LINE 
Will supermarket pharmacies and drug stores face the same competition that bricks-and-mortar booksellers do with the likes of Amazon.com? It's actually
RETAILERS, START YOUR ENGINES 
Call him a tough sell. But when it comes to the marketing appeal of NASCAR, Tom Haggai is a doubting Thomas no more.The chairman of IGA has authorized
RETAILERS, START YOUR ENGINES 
"We're seeing not only more requests for account-specific stuff from supermarkets, but more requests for everything we've got related to NASCAR," said
TURNING THE PAGE 
For a long time, supermarkets treated magazines like the day-old-bread bin: a necessary evil, perhaps, but not a product category that required or merited
HOLLYWOOD AGENT 
Account-specific promotions tied to Hollywood home-video releases allow retailers to cut through the competitive clutter in the marketplace.It makes perfect
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