Even when James Brown crooned “This is a Man’s World,” the supermarket and the decisions made therein were decidedly female. But the stagnant economy and a willingness of young men to share in more of the childrearing, food shopping and meal preparation are blurring traditional gender roles. As more men take control of the shopping cart, experts advise marketers to make subtle changes to better reflect the shift. “Those retailers and brands that begin focusing ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.