Chelsey Capps is the director of thought leadership at Daymon, the global private brand experts with over 50 years of delivering end-to-end solutions. She is the co-founder of a functional packaged beverage brand, a former head buyer in the C-store channel, and former innovation leader at Petco. With 15-plus years in retail, Capps is passionate about strategy and consumer behavior, leading Daymon’s thought leadership department.