James is the former vice president communications, public and government affairs for Roundy’s Inc., a wholly owned subsidiary of The Kroger Co. Since January 2013, he acted as the company’s chief spokesperson leading all communication efforts in the areas of investor relations, corporate communications, media relations, public and government affairs. He worked extensively with local and national media as well as local and statewide public and government agencies. He additionally served seven years on the board of directors of the Wisconsin Grocers Association (WGA), a 122-year-old trade association in the State of Wisconsin. James is also an accomplished writer.