As senior vice president of product management for Invafresh, Joe Smirlies is recognized as one of the world’s foremost experts in sustainable fresh-native technology solutions. With over 30 years of experience in the grocery technology sector, Joe brings the depth and breadth of expertise to service fresh food retailers with innovative technologies to shape the future of fresh food retailing. Co-creator of Invafresh’s portfolio of solutions, Joe partners with leading global grocery retailers to understand their challenges and deliver technologies to optimize sales, operational processes, and food waste initiatives