Latest from Pat Natschke Lenius

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Independents / Regional Grocers

SUPERVALU ROLLS OUT E-MAIL TO 240 STORES IN MIDWESTSUPERVALU ROLLS OUT E-MAIL TO 240 STORES IN MIDWEST

byPat Natschke Lenius

Feb 19, 1996

1 Min Read

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Grocery Operations

UPGRADING THE FORCEUPGRADING THE FORCE

byPat Natschke Lenius

Feb 12, 1996

10 Min Read

All from Pat Natschke Lenius

Grocery Operations

IS EXECUTIVES LAUD MARKETECHNICS FOCUS

IS EXECUTIVES LAUD MARKETECHNICS FOCUS

Feb 12, 1996

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5 Min Read

byPat Natschke Lenius

Grocery Operations

OPEN MINDED

OPEN MINDED

Feb 5, 1996

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7 Min Read

byPat Natschke Lenius

Grocery Pharmacy & Health Care

COUPON VEHICLES SET FOR PHARMACIES

COUPON VEHICLES SET FOR PHARMACIES

Jan 15, 1996

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4 Min Read

byPat Natschke Lenius

Private Label

DOMINICK'S OFFERS PRIVATE-LABEL COMPARTMENTALIZED LUNCH PACK

DOMINICK'S OFFERS PRIVATE-LABEL COMPARTMENTALIZED LUNCH PACK

Jan 15, 1996

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1 Min Read

byPat Natschke Lenius

Grocery Operations

PREVIOUSLY VIEWED CALLED FOURTH-QUARTER SCORERS

PREVIOUSLY VIEWED CALLED FOURTH-QUARTER SCORERS

Dec 18, 1995

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3 Min Read

byPat Natschke Lenius

Grocery Operations

COMPUTERIZED SHOPPING RICHES MINED BY JEWEL

COMPUTERIZED SHOPPING RICHES MINED BY JEWEL

Dec 11, 1995

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4 Min Read

byPat Natschke Lenius

Grocery Operations

SHELF GRATIFICATION

SHELF GRATIFICATION

Dec 11, 1995

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8 Min Read

byPat Natschke Lenius

Grocery Operations

DLG FOODTEC, ANUGA DETAIL TRADE EVENT PLAN

DLG FOODTEC, ANUGA DETAIL TRADE EVENT PLAN

Nov 20, 1995

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2 Min Read

byPat Natschke Lenius

Grocery Categories

CAMPBELL, PILLSBURY PRODUCTS TARGET SPECIFIC CONSUMERS

CAMPBELL, PILLSBURY PRODUCTS TARGET SPECIFIC CONSUMERS

Nov 13, 1995

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3 Min Read

byPat Natschke Lenius

Grocery Operations

PRICING CALLED CRUCIAL FOR BOXED SETS

PRICING CALLED CRUCIAL FOR BOXED SETS

Oct 23, 1995

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7 Min Read

byPat Natschke Lenius

Grocery Marketing

'EMPATHY' URGED IN DATA-BASE MARKETING

'EMPATHY' URGED IN DATA-BASE MARKETING

Oct 16, 1995

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2 Min Read

byPat Natschke Lenius

Grocery Operations

BRAND MARKETERS TOLD: GET IN TUNE WITH RADIO

BRAND MARKETERS TOLD: GET IN TUNE WITH RADIO

Oct 16, 1995

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5 Min Read

byPat Natschke Lenius

Grocery Operations

SECURING THE POINT

SECURING THE POINT

Oct 16, 1995

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9 Min Read

byPat Natschke Lenius

Grocery Categories

DESIGNER: LET YOUR PRODUCT DO THE TALKING

DESIGNER: LET YOUR PRODUCT DO THE TALKING

Jul 10, 1995

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3 Min Read

byPat Natschke Lenius

Foodservice at Retail

AUDIO BOOKS SEEN OPENING NEW RETAILING CHAPTER

AUDIO BOOKS SEEN OPENING NEW RETAILING CHAPTER

Jul 3, 1995

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8 Min Read

byPat Natschke Lenius

Grocery Marketing

DOW DISCOVERS NEW LEVEL OF MARKETING

DOW DISCOVERS NEW LEVEL OF MARKETING

Jun 12, 1995

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2 Min Read

byPat Natschke Lenius

Grocery Operations

SOME TIPS ON ENTERTAINING A LICENSING DEAL

SOME TIPS ON ENTERTAINING A LICENSING DEAL

Jun 12, 1995

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6 Min Read

byPat Natschke Lenius

Grocery Operations

DRUG STORE 'CHANNEL SURFERS' CALLED KEY

DRUG STORE 'CHANNEL SURFERS' CALLED KEY

Jun 12, 1995

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4 Min Read

byPat Natschke Lenius

Grocery Operations

HEINZ, TABASCO CO-BRAND HOT KETCHUP

HEINZ, TABASCO CO-BRAND HOT KETCHUP

Jun 12, 1995

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5 Min Read

byPat Natschke Lenius

Grocery Operations

SIX KEY ENABLERS

SIX KEY ENABLERS

May 8, 1995

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17 Min Read

byPat Natschke Lenius

Grocery Marketing

RJR: USE OR LOSE DATA BASE MARKETING

RJR: USE OR LOSE DATA BASE MARKETING

May 8, 1995

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5 Min Read

byPat Natschke Lenius

Grocery Trends & Data

STORE-PLUS-AREA SALES DATA CALLED KEY

STORE-PLUS-AREA SALES DATA CALLED KEY

May 8, 1995

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2 Min Read

byPat Natschke Lenius

Center Store

DOMINICK'S DOCUMENTS SUCCESS, CITES SEVERAL CRP BENEFITS

DOMINICK'S DOCUMENTS SUCCESS, CITES SEVERAL CRP BENEFITS

Apr 17, 1995

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2 Min Read

byPat Natschke Lenius

Grocery Operations

COMPUTERS AS TUTORS

COMPUTERS AS TUTORS

Feb 27, 1995

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5 Min Read

byPat Natschke Lenius

Grocery Operations

THE IMMEDIATE FUTURE

THE IMMEDIATE FUTURE

Feb 20, 1995

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9 Min Read

byPat Natschke Lenius

Grocery Operations

THERE'S ACTION IN-STORE

THERE'S ACTION IN-STORE

Feb 6, 1995

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7 Min Read

byPat Natschke Lenius

Independents / Regional Grocers

EFFICIENCY'S IN THE AIR

EFFICIENCY'S IN THE AIR

Feb 6, 1995

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6 Min Read

byPat Natschke Lenius

Grocery Operations

STORES SEEK BIG SCORES FOR SUPER BOWL

STORES SEEK BIG SCORES FOR SUPER BOWL

Jan 23, 1995

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5 Min Read

byPat Natschke Lenius

Grocery Operations

NUTRASWEET SEES SUCCESS FORMULA

NUTRASWEET SEES SUCCESS FORMULA

Jan 16, 1995

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4 Min Read

byPat Natschke Lenius

Grocery Operations

SHOPPER FOCUS CALLED FREQUENCY SALES KEY

SHOPPER FOCUS CALLED FREQUENCY SALES KEY

Dec 19, 1994

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2 Min Read

byPat Natschke Lenius

Grocery Operations

PIES, BREADS ROSE TO THE OCCASION

PIES, BREADS ROSE TO THE OCCASION

Dec 5, 1994

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3 Min Read

byPat Natschke Lenius

Grocery Marketing

SALES, MARKETING ROLES EXPECTED TO BLEND

SALES, MARKETING ROLES EXPECTED TO BLEND

Nov 28, 1994

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4 Min Read

byPat Natschke Lenius

Grocery Operations

ETHNIC GROUPS SEEN REACHING THEIR PRIME YEARS FOR BUYING

ETHNIC GROUPS SEEN REACHING THEIR PRIME YEARS FOR BUYING

Nov 28, 1994

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2 Min Read

byPat Natschke Lenius