Sponsored By
Phillip Adcock

Phillip Adcock

Founder and Managing Director, Shopping Behaviour Xplained Ltd

Phillip Adcock is the founder and Managing Director of the research agency Shopping Behaviour Xplained Ltd, a shopping research organization using psychological consumer insight to explain and predict how customers will behave. SBXL operates in seventeen countries for hundreds of clients including Mars Chocolate, Tesco and B&Q.

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