A&P Adds Private-Label Bakery, Deli Items

MONTVALE, N.J. — A&P’s private-label Two Forks Bakery and Hartford Reserve Deli lines are rolling out new items in stores in the coming months, the retailer announced.

The new products include a line of cupcakes and a line of entertaining crackers, bulk and prepackaged soups and pre-cut artisan cheeses. A&P also rebranded two popular varieties of pie.

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“We are focused on bringing only the best to our neighborhood customers, and these additions serve to enhance our Two Forks Bakery and Hartford Reserve Deli lines,” Tom O’Boyle, A&P’s executive vice president of merchandising and marketing, said in a statement. “We are confident that these new additions will not only meet, but exceed, our customers’ expectations.”

Select stores will offer samples of Two Forks Bakery products on Saturdays through Oct. 13.