A&P Adds Private-Label Bakery, Deli Items

MONTVALE, N.J. — A&P’s private-label Two Forks Bakery and Hartford Reserve Deli lines are rolling out new items in stores in the coming months, the retailer announced.

The new products include a line of cupcakes and a line of entertaining crackers, bulk and prepackaged soups and pre-cut artisan cheeses. A&P also rebranded two popular varieties of pie.

Read more: Kroger Rolls Out 'Simple Truth' Brands

“We are focused on bringing only the best to our neighborhood customers, and these additions serve to enhance our Two Forks Bakery and Hartford Reserve Deli lines,” Tom O’Boyle, A&P’s executive vice president of merchandising and marketing, said in a statement. “We are confident that these new additions will not only meet, but exceed, our customers’ expectations.”

Select stores will offer samples of Two Forks Bakery products on Saturdays through Oct. 13. 

Suggested Categories	More from Supermarketnews
Top 75 Retailers & Wholesalers Top 50 Small Chains & Independents Top 25 Global Retailers 2012 Power 50 SN Photo Galleries	Laws & Regulations Sustainability Supplier News Financial Performance Community Service