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Fresh Thyme Market launches open call for best “Better-For-You” birthday cake in the Midwest

To celebrate the community grocer’s 10th birthday, local bakeries can submit their recipes by April 26 for a chance to win $5,000

Chloe Riley, Executive Editor

April 12, 2024

1 Min Read
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Fresh Thyme Market invites all local bakeries and community members in the communities it operates in to celebrate the brand's 10th birthday by submitting a cake recipe or casting a vote for the winner.Fresh Thyme Market

Fresh Thyme Market wants to have its cake and eat it too. The Midwest grocer is giving local bakeries the chance to win $5,000 in celebration of its 10th birthday.

Bakeries can submit fresh, “better-for-you” cake recipes for a chance to be named the grocer’s official 10th birthday cake, plus a cash prize of $5,000 for their business, mentorship from an expert panel, as well as an additional $5,000 donation towards a Fresh Thyme Market local Feeding America food bank.

Fresh Thyme Market invites all local bakeries and community members in the communities it operates in to submit a cake recipe or cast a vote for the winner. Local bakeries with a Fresh Thyme Market in their state are invited to submit from now until April 26 at 11:59pm central time.

Those entering must submit:

  • Their winning better-for-you cake recipe using one produce item, one alternative flour, and three other Fresh Thyme Market-branded ingredients

  • A video answering the question, “How do you shop at Fresh Thyme Market?”

Three finalists will have their cakes sampled during in-store events on May 18 at all Fresh Thyme Market locations. Shoppers at these locations will have the opportunity to taste and vote for their favorite cake to be named the winner. Plus, Fresh Thyme Market is raffling off 10 Fresh Thyme Market gift cards valued at $100 each to shoppers who participate.

Fresh Thyme Market is a full-service specialty natural foods and grocery retailer with 70 stores in 10 states throughout the Midwest. The company employs over 4,000 associates.

About the Author

Chloe Riley

Executive Editor, Supermarket News

Chloe Riley is the Executive Editor of Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. A graduate of the School of Journalism at Columbia College Chicago, Chloe previously served as a Digital Strategist at SEO firm Profound Strategy, Associate Editor at B2B hospitality mag HOTELS Magazine, as well as CEO of her own digital strategy company, Chlowe. She lives in Woodstock, Illinois. 

Email her at [email protected], or reach out on LinkedIn and say hi. 

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