Whole Foods sponsors amateur baking contest

Whole Foods Market has teamed with restaurant review website The Infatuation on a “bake sale” event that is also a contest for amateur bakers.

Twenty-six amateur bakers were chosen to showcase their creations at The Infatuation Bake Sale in New York on April 11.

One winner, chosen by a panel of judges, will receive a consultation with Whole Foods’ Local Forager about what it takes to bring a product to market, as well as a baking class at the International Culinary Center, and additional prizes from event sponsors KitchenAid, OXO, King Arthur Flour, Greyston Bakery, SoulCycle and Everlane.

All finalists will be featured in The Infatuation Bake Book digital cookbook to be published after the event.

“We’re thrilled at the opportunity to partner with The Infatuation and help provide a stage for the amateur bakers who proudly share with us their passion for food everyday through our social media channels,” Michael Sinatra, public relations manager for Whole Foods Market’s Northeast Region, said in a statement. “Whole Foods Market is always seeking opportunities to identify new, up-and-coming local food businesses. What better way to do that than encourage our shoppers and The Infatuation’s community to take a chance to do what they’ve always dreamed of, all while experiencing the fun, passion and determination of the incredible local bakeries we currently feature in our stores.”

Bake Sale tickets cost $40 and include eight tokens for baked goods and free coffee and alcoholic beverages.

A portion of ticket sale proceeds will be donated to the non-profit Cookies for Kids’ Cancer.