BEVERAGE BRIEFS 2001

EAS Introduces New Shakes

has announced new flavors in its AdvantEdge ready-to-drink energy shakes. The AdvantEdge ready-to-drink meal supplements are now available in Peach Delight, Strawberry Banana Twist and Orange Sunrise through leading grocery, drug, convenience and mass market retailers across the country. The AdvantEdge shakes retail for between $4 and $5.50 for a four-pack.

EAS also introduced new Myoplex Low-Carb Nutrition Shakes and Nutrition Bars. The new shakes are a low-fat, low-carbohydrate meal replacement.

The 11-ounce shakes are available in Chocolate Fudge, Vanilla Cream and Strawberry Cream flavors. The 99% fat-free beverages include 20 grams of protein, 2 to 4 grams of carbohydrates and 24 vitamins and minerals.

Suggested retail price for the new meal replacements is $11.95 for a four-pack ($2.99/drink). The shakes are also available in a 17-ounce carton size at a suggested retail price of $13.95 for a four-pack.

Reebok Water Gets New Packaging

MANCHESTER, Mich. -- Reebok Fitness Water, an enhanced water beverage bottled by Clearly Canadian Beverage Corp. under license from Reebok, has new packaging produced by Schmalbach-Lubeca, Plastic Containers USA here.

The new 24-ounce plastic bottles are designed for easy gripping and squeezability. The new packaging is available in Reebok Fitness Water's three flavors: Natural, Berry and Citrus. Initial rollout for Reebok Fitness Water will take place in New York, New England, Arizona, Washington, Oregon and St. Louis.