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BOSTON BEER DRAWS CAPE COD POTATO CHIPS INTO PROMOTION
BOSTON -- Boston Beer Co. here has teamed up with Cape Cod Potato Chips for a "Celebrate America!" promotion that includes a national consumer sweepstakes for a trip to Boston for the ultimate "Boston Beer Party" that links its Samuel Adams beer with Cape Cod potato chips.Boston Beer decided to team with Hyannis, Mass.-based Cape Cod Potato Chips because the chips are kettle-cooked by hand in small
June 1, 1998
1 Min Read
BOSTON -- Boston Beer Co. here has teamed up with Cape Cod Potato Chips for a "Celebrate America!" promotion that includes a national consumer sweepstakes for a trip to Boston for the ultimate "Boston Beer Party" that links its Samuel Adams beer with Cape Cod potato chips.
Boston Beer decided to team with Hyannis, Mass.-based Cape Cod Potato Chips because the chips are kettle-cooked by hand in small batches and make a perfect accompaniment to Sam Adams beer.
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