BOSTON BEER DRAWS CAPE COD POTATO CHIPS INTO PROMOTION

BOSTON -- Boston Beer Co. here has teamed up with Cape Cod Potato Chips for a "Celebrate America!" promotion that includes a national consumer sweepstakes for a trip to Boston for the ultimate "Boston Beer Party" that links its Samuel Adams beer with Cape Cod potato chips.

Boston Beer decided to team with Hyannis, Mass.-based Cape Cod Potato Chips because the chips are kettle-cooked by hand in small batches and make a perfect accompaniment to Sam Adams beer.