CATEGORY PERFORMANCE: RFG JUICES/DRINKS

Dollar Sales $3,828,380,000 % Change From Last Year -2.29

of low-carb diets, which discourage consumption of the sugary drinks. Sales of refrigerated juices and drinks dropped 2.29%, to $3.8 billion, in the supermarket channel for the 52 weeks that ended June 13. That compares to a 1.56% drop, to $3.89 billion, for the calendar year that ended Dec. 28, 2003, and a 5.7% decline to just over $3.95 billion for the 12 months that ended Dec. 29, 2002.

Orange, the undisputed king of juices, saw sales drop 3.72%, to $2.6 billion, for the 52 weeks ending June 13. Other losers included refrigerated blended fruit juices, down 14.34%, to $224.5 million; grapefruit juice, down 10.2%, to $85.4 million; fruit nectar, down 20.5%, to $17.5 million; pineapple juice, down 3.85%, to $10.7 million; and cider, down 3.46%, to $44 million.

Not all refrigerated juices experienced a drought, however. Sales of vegetable juices/cocktails went up 36.7%, to $17.5 million, over the same time period. Cranberry cocktails and drinks increased 103.63%, to just over $5 million, and grape juice jumped 96.47% to $884,039.

Drug stores saw sales growth of 2.77%, to $42.1 million, over the latest 52 weeks.

SUBCATEGORIES: 52-WEEK SALES; % CHANGE

ORANGE JUICE: $2,635,886,000; -3.72

FRUIT DRINK: $606,644,000; 3.28

BLENDED FRUIT JUICE: $224,573,500; -14.34

LEMONADE: $102,794,500; 12.73

GRAPEFRUIT JUICE: $85,445,380; -10.24

CIDER: $44,082,340; -3.46

ALL OTHER FRUIT JUICE: $38,855,640; 214.93

JUICE AND DRINK SMOOTHIES: $23,310,610; 1.76

FRUIT NECTAR: $17,527,360; -20.58

VEGETABLE JUICE/COCKTAIL: $17,458,190; 36.69

PINEAPPLE JUICE: $10,743,320; -3.85

APPLE JUICE; $9,286,680; -2.18

CRANBERRY COCKTAIL/DRINK: $5,022,321; 103.63

LEMON/LIME JUICE: $4,753,184; 7.59

CRANBERRY JUICE/BLEND: $937,864; 41.91

GRAPE JUICE: $884,039; 96.47

COCKTAIL MIXES: $167,673; 10.83

GRAPEFRUIT COCKTAIL/DRINK: $6,899; -24.34

Latest 52 weeks ended June 13, 2004.

Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change

Supermarkets: $3,828,380,000; -2.29; $3,890,218,000; -1.56; $3,952,066,000; -5.70

Drug: $42,125,610 2.77; $41,432,750; 2.46; $40,436,800; 10.59

F/D/MX: $3,901,785,000; -2.27; $3,962,366,000; -1.63; $4,027,973,000; -5.61